Bring the visits together
Each booking adds to the guest record: dates, party size, spend, table and occasion.
RAYN Guest Intelligence
Guest memory that compounds with every visit
Guest Intelligence builds a memory of every guest from the bookings they make and the feedback they leave: their preferences, occasions, value, party size and the zones they return to.
Each visit makes the record sharper. Your team meets the guest already knowing what tends to matter to them.
- Visit history
- Value and segment
- Churn risk
- Win-back
The problem
The team knows the guest. The system usually does not.
A good host remembers the regular, the celebration, the table someone always asks for. But that memory lives in people, and it leaves when they do.
Preferences, spend, occasions and history sit scattered across bookings, never quite adding up to a guest you can recognise.
The idea
A guest record that compounds.
Guest Intelligence builds a profile for each guest from their booking history and the feedback they leave. It scores them on how recently and often they visit and how much they spend, and sorts them into clear segments.
The segments are plain: VIP, Whale, Regular, At Risk, Dormant and New. So is the read on who is worth protecting and who is quietly slipping away.
Recognition earned from real visits, rather than guesswork.
How it works
From bookings to a guest you can recognise.
Score value and loyalty
A recency, frequency and spend score becomes a value estimate and a clear segment.
Flag the risk
A churn read shows who is drifting, before they are gone for good.
Set the commercial posture
Guests surface as trusted, deposit-recommended or worth a second look.
Win back the lapsed
A ready win-back list groups the guests worth a personal reason to return.
Built from how guests actually behave, not how we imagine they might.
For operators
A guest record that earns its keep at the host stand.
Guest Intelligence is not a contact list. It is a working read on value, loyalty and risk, drawn from real visits.
Clear segments
VIP, Whale, Regular, At Risk, Dormant and New, kept current as guests visit.
Value and loyalty scores
A recency, frequency and spend read, with an estimate of lifetime value.
Churn risk, early
See who is drifting in time to do something about it.
Commercial posture
Who to welcome freely, and who is better served with a deposit.
Tags drawn from behaviour
Frequent visitor, high spender, group booker, birthday celebrator and more, applied from real visits.
Recognised across the group
Guests who book at more than one of your venues are seen as one guest.
How it stays honest
Drawn from what you actually know.
The record is built from bookings and the feedback guests leave, not from data you never collected. Where RAYN has not learned something, it does not pretend to.
The scoring is steady and explainable: the same inputs give the same read, every night.
Memory you can trust, because you can see where it comes from.
Next step
Let every visit improve the next one.
Guest Intelligence turns booking history and feedback into a guest your team can recognise, with the value, loyalty and risk read that protects the relationships worth protecting.
Book a walkthrough and we will show you the guest record on a live venue.