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Platform · Guest Intelligence

Every booking makes the next visit feel known.

Guest Intelligence builds a memory of every guest from the bookings they make and the feedback they leave: their preferences, occasions, value, party size and the zones they return to. Each visit makes the record sharper, so your team meets the guest already knowing what tends to matter to them.

RAYN Guest Intelligence profile showing value, segment and visit history

Preferences · occasions · value · behaviour · recovery — one guest record that grows with every visit

The record

What RAYN remembers about a guest.

A good host remembers the regular, the celebration, the table someone always asks for — but that memory lives in people, and it leaves when they do. Guest Intelligence keeps it, drawn from real visits.

Preferences

The tables, zones and cabanas a guest returns to, and the party size they tend to book.

Occasions

The birthdays, anniversaries and celebrations that bring a guest in, ready to greet next time.

Value

A recency, frequency and spend read, with an estimate of the guest's lifetime value.

Behaviour

Frequent visitor, high spender, group booker, birthday celebrator — tags drawn from how guests actually behave.

Recovery

A churn read of who is drifting, and a win-back list of the lapsed worth a reason to return.

Loyalty

Clear segments — VIP, Whale, Regular, At Risk, Dormant and New — kept current as guests visit.

How it works

From bookings to a guest you can recognise.

Built from how guests actually behave, not how we imagine they might. The record is the input; the next move is the point.

01

Bring the visits together

Each booking adds to the guest record: dates, party size, spend, table and occasion.

02

Score value and loyalty

A recency, frequency and spend score becomes a value estimate and a clear segment.

03

Flag the risk

A churn read shows who is drifting, before they are gone for good.

04

Win back the lapsed

A ready win-back list groups the guests worth a personal reason to return.

What it does

A guest record that earns its keep at the host stand.

Guest Intelligence is not a contact list. It is a working read on value, loyalty and risk, drawn from real visits and turned into the next move.

  • Clear segments

    VIP, Whale, Regular, At Risk, Dormant and New, kept current as guests visit.

  • Value and loyalty scores

    A recency, frequency and spend read, with an estimate of lifetime value.

  • Churn risk, early

    See who is drifting in time to do something about it.

  • Commercial posture

    Who to welcome freely, and who is better served with a deposit.

  • Tags drawn from behaviour

    Frequent visitor, high spender, group booker and birthday celebrator, applied from real visits.

  • Recognised across the group

    Guests who book at more than one of your venues are seen as one guest.

Why it matters

Memory is the input. The decision is the product.

GuestRecognised

Preferences, occasions and history carry forward, so every visit feels more personal than the last.

VenueProtected

The relationships worth protecting are visible, with the value, loyalty and risk read that keeps them close.

RAYNCompounding

Every visit sharpens the record, so the next booking is served a little better.

Questions

Guest Intelligence, answered.

What is Guest Intelligence?

Guest Intelligence builds a profile for each guest from their booking history and the feedback they leave — preferences, occasions, value, party size and the zones they return to — so every visit makes the record sharper and your team meets the guest already knowing what tends to matter to them.

What segments does it use?

It scores guests on how recently and often they visit and how much they spend, then sorts them into clear segments: VIP, Whale, Regular, At Risk, Dormant and New, kept current as guests visit.

Where does the data come from?

The record is built from bookings and the feedback guests leave, not from data you never collected. Where RAYN has not learned something, it does not pretend to, and the scoring is steady and explainable — the same inputs give the same read every night.

Can it tell me who is drifting away?

Yes. A churn read shows who is drifting before they are gone for good, and a ready win-back list groups the guests worth a personal reason to return.

Does it recognise guests across more than one venue?

Yes. Guests who book at more than one of your venues are seen as one guest, so their value, loyalty and history follow them across the group.

See it on your venue

Let every visit improve the next one.

We'll show you the guest record on a live venue — the preferences, the value and loyalty read, and the win-back list, drawn from real bookings.