Segment
Choose an audience built from booking history, value, occasion and the zones a guest returns to.
Intelligence · Marketing & Reactivation
Give your best guests a reason to return.
RAYN Marketing & Reactivation is the engine your venue uses to market to its own guests. It reads booking history, value and occasions to build precise segments, then drafts WhatsApp and email campaigns your team approves before a single message is sent.
Segments · occasions · demand · approval — one queue that turns a guest record into the next booking
The segments
Reach the right guests, not everyone.
A blast to the whole list teaches guests to ignore you. RAYN builds audiences from real visits, so each message reaches the guests it was written for.
VIP
Your most valued regulars, ready for a first look, a held table or a quiet thank you.
Lapsed
Guests drifting away, grouped for a win-back with a genuine reason to come in again.
High-value
Strong spenders worth a considered invitation to the nights and rooms that suit them.
First-timers
Recent debuts to nurture into regulars with a well-timed, personal follow-up.
Occasion
Upcoming birthdays and anniversaries, surfaced early so the invitation lands in time.
At-risk
Regulars whose visits are slowing, flagged early so a well-timed invitation brings them back.
How it works
From a segment to a booking, with a person in the loop.
RAYN prepares the audience and the message. Your team decides what goes out. Nothing sends without approval.
Compose
RAYN drafts a premium, concise WhatsApp message for the segment — one clear line, no filler.
Approve
Your team reviews, edits and releases. Every send is reviewed by a person before it leaves.
Send & measure
The message reaches guests on WhatsApp and email, and the bookings it brings back are counted against it.
What it does
A marketing engine that respects the guest.
This is not an automated campaign machine. It is a working read on who to reach, what to say and when — turned into a draft your team approves and sends.
Behaviour-built segments
VIP, lapsed, high-value, first-timer, occasion and at-risk, kept current as guests visit.
Approval-led sends
Every campaign is drafted for review; nothing leaves the venue without a person releasing it.
Lifecycle messaging
Welcome, nurture, win-back and thank-you sequences that meet a guest at the right moment.
Event-day sends
Time a message to a night, a table release or a demand spike, to the guests most likely to come.
Upsell & pre-order
Prompt a pre-order or an upgrade before arrival, suited to how the guest actually visits.
Spatially-informed targeting
Reference the zone, table or cabana a guest loves, so the invitation fits the guest, not the average.
Connected products
The suite reaches across RAYN.
Concierge
Where the message lands
Approved campaigns reach guests on WhatsApp, and every reply joins the same conversation.
Explore Guest IntelligenceWho to reach
Value, loyalty and churn reads build the segments the suite markets to.
Explore RAYN BrainWhat worked
Every send and its bookings feed the loop, so the next campaign is sharper.
ExploreWhy it matters
A reason to return, not a reason to mute you.
A message that fits the occasion and the space they love, on the channel they already read.
Precise audiences and approval-led sends, so every campaign reflects the room, not a generic blast.
Each campaign and the bookings it returns sharpen the next, so reactivation gets better over time.
Questions
Marketing & Reactivation, answered.
What is RAYN Marketing & Reactivation?
It is the engine venues use to market to their own guests. RAYN reads booking history, value and occasions to build precise segments, then drafts WhatsApp and email campaigns your team approves before anything is sent — reactivation that feels personal, not a generic blast.
Which guests can I target?
Segments are built from real visits: VIPs, lapsed guests worth winning back, high-value spenders, first-timers to convert into regulars, upcoming occasions like birthdays and anniversaries, and at-risk regulars whose visits are slowing.
Do campaigns send automatically?
No. RAYN prepares the audience and drafts the message, but nothing leaves the venue without a person approving it. Every send is reviewed, edited if needed, and released by your team — approval-led by design.
Which channel does it use?
WhatsApp and email. WhatsApp is where guests already read and reply — messages are premium, concise and templated to policy — while email carries the longer, considered send. Any WhatsApp reply flows back into the same conversation your concierge and host stand already use.
How is targeting spatially informed?
RAYN knows the zones, tables and cabanas a guest returns to, so an invitation can reference the space they love and a pre-order or upsell sequence can suit how they actually visit — the message fits the guest, not the average.
See it on your venue
Bring guests back with context, not generic blasts.
We'll show you the suite on a live venue — the segments, the WhatsApp drafts and the approval queue, drawn from real bookings.