Table for One
A newsletter about building a hospitality company, written from the inside.
7 issues
The third bill.
On what a booking platform really costs — the subscription on the invoice, the per-cover fee on your busiest night, and the bill you pay in guests.
Your reviews are a dataset, not a reputation problem.
Why reviews are the cheapest operational dataset a venue will ever be handed — the pattern is invisible review by review and obvious in aggregate, and the reply was never the whole transaction.
The tables everyone fights over.
What a room knows that a booking form never could — thousands of signals of intent captured before a booking, and the tables guests actually fight over.
What broke.
On what breaks when AI meets real venues — the message that reported success while being suppressed, the settings that saved into nothing, and the five-thousand-line feature worth deleting.
The anatomy of a lost booking.
Five places a guest disappears, and what each one costs — bookings are not stolen, they leak: discovery, the front door, the unanswered message, the confirmation gap and the vanished regular.
The chatbot costume.
On the AI being sold to hospitality, and where the answers actually live — why the conversational layer turned out to be a tenth of the work, and the data slog is the rest.
A particular kind of madness.
On taking on the booking giants, and why the seat is the product — notes on building a hospitality platform against incumbents with a decade of head start.
Table for One
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A newsletter about building a hospitality company, written from the inside.
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