Playbook

Fill the terrace, on the right nights.

The terrace — or the rooftop, the garden, the best window seats — is usually a venue's most wanted table and its most wasted one. It sells out when the weather is perfect and sits empty the rest of the week, and even at capacity it is often committed too cheaply because guests could not see or ask for it in the first place. This playbook sets out how to make your best outdoor and premium space visible, bookable and priced to demand.

The problem

Guests can't see the terrace, so they can't ask for it.

Most booking flows treat every table the same. A guest picks a date, a time and a party size — and never sees that the terrace exists, let alone chooses it. The result is a premium space that is under-sold most of the week and sold at the wrong price when it does fill.

  • Invisible at the point of bookingThe terrace is a photo on the website, not an option in the flow — so demand for it is never expressed and never captured.
  • Requests handled off-channelGuests who do want it ask in DMs or on the phone, and those requests get held informally, double-booked or forgotten.
  • Sold at the wrong timesThe sunset window and peak nights are the same price as a wet Tuesday, so prime slots get committed too early and too cheaply.
  • Weather-exposed with no fallbackOutdoor space is committed with no clear indoor plan, so a change in the forecast turns into cancellations rather than a moved table.
  • No read on what the terrace earnsWithout conversion and yield by zone and slot, there is no way to know whether the terrace is under-priced, under-sold or both.

The playbook

Five moves to fill your best space.

Each step builds on the last: make the terrace visible, price it to demand, put it in front of the right guests, protect it with commitment, then measure and adjust. Run them in order.

01

Let guests see and choose it

Put the terrace in the booking flow as a real, visual option — not buried text. When a guest can see the space and pick a terrace table for themselves, latent demand turns into a booking instead of a phone call you may miss.

02

Price the sunset and peak windows

Your best slots are not evenly wanted. Position the sunset window, weekend evenings and clear-weather nights as premium — with a higher minimum spend, a set menu or a deposit — and hold the terrace back from being given away flat at quiet times.

03

Target the guests who want it

The terrace sells itself to couples, tourists, and occasion bookings — anniversaries, birthdays, celebrations. Run targeted campaigns to those segments for the windows you need to fill, rather than blasting every guest the same offer.

04

Attach a deposit or minimum spend

Premium demand deserves a commitment. A deposit or minimum spend on the terrace protects your best inventory from no-shows and speculative holds, and makes a peak-night table a committed booking rather than a hopeful one.

05

Measure conversion and yield, then adjust

Read how the terrace performs by zone and slot — how often it is chosen, what it earns and where it sits empty. Use that to move pricing, shift campaigns and rebalance windows, then measure again. The playbook is a loop, not a one-off.

How RAYN helps

The tools behind each move.

This is not theory you have to build yourself. RAYN gives you the visual booking, pricing, targeting and measurement to run the whole playbook from one platform. Each part links to how it works.

01

Pick Your Spot

Turn your floor and terrace into a visual, bookable map. Guests see the space in 3D and choose a terrace table for themselves — so the premium area reads as premium and demand is captured at the point of booking.

02

RevDASH

See demand, conversion and yield by zone and slot. Read how the terrace performs across sunset and peak windows, spot where it is under-priced or empty, and price it deliberately to the night.

03

WhatsApp Concierge

Take terrace requests that start in chat and turn them into structured, deposit-backed bookings — with the questions answered and the table captured rather than lost in a thread.

04

Guest Intelligence

Find the couples, tourists and occasion bookers who want the terrace, and target campaigns to them for the exact windows you need to fill — instead of the same message to everyone.

Next step

Put your terrace to work.

A short walkthrough — we take you through how RAYN makes your terrace visible and bookable, prices the sunset and peak windows, targets the right guests and reads yield by zone, so your best space fills on the nights that matter.