The playbook
Five moves to fill your best space.
Each step builds on the last: make the terrace visible, price it to demand, put it in front of the right guests, protect it with commitment, then measure and adjust. Run them in order.
01
Let guests see and choose it
Put the terrace in the booking flow as a real, visual option — not buried text. When a guest can see the space and pick a terrace table for themselves, latent demand turns into a booking instead of a phone call you may miss.
02
Price the sunset and peak windows
Your best slots are not evenly wanted. Position the sunset window, weekend evenings and clear-weather nights as premium — with a higher minimum spend, a set menu or a deposit — and hold the terrace back from being given away flat at quiet times.
03
Target the guests who want it
The terrace sells itself to couples, tourists, and occasion bookings — anniversaries, birthdays, celebrations. Run targeted campaigns to those segments for the windows you need to fill, rather than blasting every guest the same offer.
04
Attach a deposit or minimum spend
Premium demand deserves a commitment. A deposit or minimum spend on the terrace protects your best inventory from no-shows and speculative holds, and makes a peak-night table a committed booking rather than a hopeful one.
05
Measure conversion and yield, then adjust
Read how the terrace performs by zone and slot — how often it is chosen, what it earns and where it sits empty. Use that to move pricing, shift campaigns and rebalance windows, then measure again. The playbook is a loop, not a one-off.